The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Innovation & Transformation / Innovation in Social Media
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Gold Pencil
Agency:
Angry Butterfly / Toronto
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM010G
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM024S
Award:
2023 Social Media Bronze Pencil
Agency:
Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM042B
Award:
2023 Social Media Bronze Pencil
Agency:
NORD DDB / Copenhagen + NORD DDB / Stockholm
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM043B